“Far from growing tired of social networks, the internauts dedicated it even more time in 2012, mostly by being connected since a PC. But they are also more and more numerous to go on social networks since a motive.”
To go surfing on social networks is not any more in the order of the simple tendency led, after a short existence, to be replaced. No assures Nielsen, according to whom social networks would consequently be crossed of the stadium of childhood at the age grown-up. In a report, the office of study defends the idea of a true age of social mass media. An age of reason? It would probably be to go a bit quickly to work. If adulthood there is, it is in the permanence of usage by the internauts first.
63 % of time dedicated in social networks since a motive
In one year, the time dedicated to these social networks so considerably augmented. And according to Nielsen, the development of the mobile terminals linked to Internet contributed to this uninterrupted growth of social networks. If the computer remains the terminal of access predominating for these manners, the time crossed by the internauts on a social network via a version Web or an application augmented by 63 % in 2012. For Facebook, among the American members, it gives so 152,2 million users linked since their PC, 78,4 millions since application Facebook and 74,3 millions sailing the site since the navigator Web of their motive.
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